Good Food Good Time Good Friend | Picture quote | Good line of life. Reasons Why ‘Time is Money’ ? The significance of time can't be evaluated aright in light of the fact that it can't be seen, subsequently its misfortunes can't be estimated, and we are slanted to sit around idly as we should never squander cash. "Time is cash" was first cited by Benjamin Franklin. This idiom proposes that time and cash are by one means or another equivalent.